Advertising Doubts Clarification

When it comes to Advertising, everyone is in doubt, on which method to use either the online or offline channels, in order to boost your business.


Advertising Questions Clarification

When you think to advertise online or offline, you may put some questions to yourself before creating the advertisement campaign.

For what purpose you do the advertising?

Are you looking for fast potential customers?

Are you looking for a short or long period brand awareness?

Are you looking to advertise in your own neighborhood only?

Are you looking to advertise to the entire country or worldwide?


Advertising channels should be created based on your needs.

The results to your questions may be the solution in choosing the best advertising channel.



Online Advertising Google, Facebook, Instagram, Youtube, Tiktok and many more channels.

If you are looking for fast results within a specific time of month you may consider Google, Facebook, Instagram, Youtube and Tiktok Ads. The campaign will run for a month or less, you may get potential customers during that month when you made the ads campaign. After the campaign expired, your potential customers drop. Eventually you may consider redoing the ads campaign in order to get more potential customers, if this is profitable for your business. 

For example, if you plan to advertise on specific event, seminar to a specific date, online advertising should boost your results and achieved your expectations. A long campaign period may have a bigger impact on your business but may be costly.



Offline Advertising Bunting, Banners, Flyers, Magazines, and many print out materials.

Same goes with the offline channels if you plan to get fast results and on a specific time you may go with offline campaign. And after the campaign ended, you must periodically invest in the offline campaigns if they are profitable to your business. Some of the offline advertising can be buntings, banners, flyer, a periodical magazine and many more. 

For example, if you plan to advertise a specific event, seminar to a specific date, offline advertising should boost your results and achieved your expectations. A long campaign period may have a bigger impact on your business but may be costly.


Bloggers, Vloggers, Influencers and Celebrity Advertising


First you need to understand the terms:

Blogger = a regular record of someone's ideas, opinions, or experiences that is put on the internet for other people to read)

Vlogger = someone who makes vlogs (= short films that record your thoughts, ideas, or opinions on a subject) and posts them on the internet.

Influencer = a person who is paid by a company to show and describe its products and services on social media, encouraging other people to buy them.

Celebrity = someone who is famous, especially in the entertainment business

*Terms definitions according to Cambridge dictionary.

When comes to bloggers, vloggers, influencers and celebrity many believe it has a big impact on the business. Well, this is same as above online and offline advertising.

You need to ask the same questions and study the services offered by bloggers, vloggers, influencers and celebrities.

They offer a post on their blog, live video, posting on social media for a specific time, make a YouTube review or a Tiktok review and so on.

Some influencers/celebrity are a pro when comes to Tiktok videos or Facebook/Instagram live videos or posting in the social media. It is depending on how long you hire them; you collaborate with them for 1 month or 1 year they will be able to improve your business during that month or that year. And after to reconsider in hiring them again. Especially for Influencers/celebrity that are using Social Media such as Facebook, Instagram and Tiktok.

From my experience and opinion, I believe a blogger/vlogger may offers long advertising period at a cheaper rate, when they create a post on their blog or website or a youtube review.

Usually if anyone searching for products, they will look in the Google Search , instead of searching for Influencer/Celebrity page to see if they reviewed your business or not. Most results returning from Google Search will be linked to others websites, blogs or youtube videos.

Many say that hiring an influencer/celebrity to promote on social media such as Facebook, Instagram or Tiktok is dead. Well, it is not dead but it returns specific results on a specific time, same like the Facebook, Instagram, Google, Tiktok Ads, they return results during the campaign is active. After the campaign expired you need to redo the campaign if it was profitable to your business.

Each one, either Bloggers, Vloggers, Influencers and Celebrity has their own role in the advertising. You may choose which one suits your needs. You must be very clear of the results you wish to achieve during your advertising. Do not throw your business in the wrong advertising channels, as it may disappointment your expectations.

Hopefully, this is helpful in clarifying some of your doubts in advertising. If you have more questions you may leave it in the comment below or read more about advertising from other sources as well.

For your information, I consider myself as a blogger, vlogger and influencer. All that you noticed on my blog and social media are made by me personally such as posting content, posters, videos, with no other parties hired.

If you are interested in collaborating with me, don`t hesitate to write to: info@malaysiatravelinfluencer.com