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When it comes to Advertising, everyone is in doubt, on which method to use either the online or offline channels, in order to boost your business. Advertising Questions Clarification When you think to advertise online or offline, you may put some questions to yourself before creating the advertisement campaign. For what purpose you do the advertising? Are you looking for fast potential customers? Are you looking for a short or long period brand awareness? Are you looking to advertise in your own neighborhood only? Are you looking to advertise to the entire country or worldwide? Advertising channels should be created based on your needs. The results to your questions may be the solution in choosing the best advertising channel. Online Advertising Google, Facebook, Instagram, Youtube, Tiktok and many more channels. If you are looking for fast results within a specific time of month you may consider Google, Facebook, Instagram, Youtube and Tiktok Ads. The campaign will run for a

Sorting Out Self-Esteem



Book Summary



Sorting Out Self-Esteem - Grant Brecht


Self-esteem is all about liking ourselves, warts and all.

If we choose to focus on what we can`t do in like and what we don’t have of course we will demotivate ourselves, our self-esteem and self-confidence will take a real dive. However, if we choose to focus instead on what we can do, and what we have done in life and build on that, our self-esteem is likely to take a positive surge forward or at a least maintain a healthy level.

Self-esteem is something we develop as we travel the journey of life.

A healthy level of self-esteem is one of the greatest gifts we can give to our children or model for other people.

Beware the Victim Trap and low self-esteem cycle.

Self-esteem - Where does it come from?
  • ·         Parents;
  • ·         Peers;
  • ·         Achievements;
  • ·         Ourselves.
Phrase that may affect your self-esteem in a very negative way are:

  • ·         Inflexible – I will never get it right
  • ·         Irrational – I should not make mistakes.
  • ·         Negative – I am really so hopeless
  • ·         Stressful – I can`t stand it
  • ·         Distorted – it`s a catastrophe.
  • ·         Upsetting – I`m an idiot alright


Phrase that may affect your self-esteem in a positive way are:

  • ·         Flexible – everyone make mistakes
  • ·         Adaptable – what can I learn from all this?
  • ·         Rational – it`s not the end of world
  • ·         Positive – I did everything else pretty well
  • ·         Solution-orientated – what`s the best thing for me to do now?


Practice is a vital element.

We need to be assertive, not passive or aggressive with our behavior.

Proper problem-solving and goal settings leads to more and more achievements, so:


1.       Define the problem
2.       Consider all solutions
3.       Evaluate all solutions
4.       Select a solution
5.       Plan your attack
6.       Try and test your plan.

Low self-esteem leads to: poor self-image, depression, lack of achievement, the “poor me” trap, life wastage.

Develop tolerance and patience
Be self-motivating- catch your self being well.

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